Star Business Award: Ridpest upbeat on risk free, termite-proof solutions

Ridpest upbeat on risk-free, termite-proof solutions

http://www.soba.com.my/news_detail.html?articleId=12262695

NOTHING inspires confidence in a product or service more than a risk-free money back guarantee. That, was exactly what Ridpest Sdn Bhd does with its termite-busting service – the Ridpest Innovative Baiting System (RIBS) .

Ridpest promises a 200% risk-free money back guarantee if the system does not work within the first 120 days of discovering that the termites have started feeding off the bait.

“You will get back every cent you have invested,” the company says.

“Ridpest will pay you up to the amount you have invested to get another pest control company of your choice to termite treat your house or you can continue to use our service to treat your termite problem.”

The first pest control business to make such promise in the termite management industry says it is committed to ensuring that every client, big or small, new or old, receives unique client care that impresses.

Founded by the current chief executive Stephen Liu in 1985, Ridpest provides the top notch service in pest management with a comprehensive set of highly effective termite baiting solutions using the latest eco-friendly technology unlike traditional drilling and chemical pumping method.

“Our RIBS targets termites at their source and eliminates them underground. RIBS is the best approach for protecting structures from subterranean termites because it eliminates the colony, while being non-disruptive to property owners,” Ridpest says.

It adds that the baiting system is less of an aggravation than traditional liquid chemical treatments as only small monitoring stations are placed discreetly around the property.

RIBS does not include drilling in floors and foundations, digging, trenching, nor chemical solution injected in the ground under and around a home.

In contrast to liquid chemical treatments, which use hundreds of gallons of chemical solution, the system uses only a few grams of active ingredient when and where needed to wipe out the colony.

The baits can be placed where active termites are found and when colony elimination is achieved, they are removed.

Once eliminated, the system continues to monitor for any new termite colonies that may move into the area. It is a continuous cycle of monitoring, baiting, eliminating and monitoring.

Ridpest is a qualified and licensed pest management company with more than 27 years hands-on experience in integrated pest management.

It notes: “We provide a comprehensive range of pest management solutions for residential, commercial and industrial properties, as well as hotels and food outlets, covering pests such as rats, cockroaches, mosquitoes, bed bugs, fleas, woodborers, dust mites and so on.

Liu alongside executive director Angeline Hee, Ridpest began with a start-up capital of only RM7,000 on a first-floor shoplot in Taman Melawati. It has since grown to operate in a three-storey shoplot now with a walk-in showroom, reception area and conference-cum-training room.

Liu was with a leading pest control company in Singapore prior to this business.

Ridpest has now embarked on the franchising path, with specialist guidance from two entomologists.

China Press 大兵小将.Ridpest公司冀靠特许经营扩灭虫业务

报导:夏嘉玲

http://chinese.cari.com.my/news/news.php?id=372209

害虫(Pest),是人类对一些动物的定义,也是对有害昆虫的一种通称,这些动物往往会对人类的起居饮食,带来许多负面的影响。

我们常在书籍上看到有关陈述:“世上害虫何其多,栎树上有多达1400种害虫,榆树上有650种害虫,玉米就有200多种害虫……”,听到这里,你起鸡皮疙瘩了吗?

大马是个四季如夏的国家,更是适合蚊子、蟑螂、白蚁、虱虫等家庭害虫繁殖。

它们生命力强,且对人类生活质量和健康带来极大危害,要消灭它们并不容易,当家居生活出现大量害虫时,又该如何彻底消灭呢?

现代家居怕害虫,也催生了更多灭虫公司;尽管面对剧烈竞争,但秉持著保卫人类财产与生命为信念的Ridpest公司,以超过27年的经验取胜,提供更全面服务。

目前,我国已经登记注册的灭虫公司已多达400多家,未登记注册的更是不计其数。

Ridpest公司总执行长刘绍任接受《中国报》专访时则指出,该公司冀透过出售公司特许经营权,扩大客户群,及扩展公司业务至全国各地。

刘绍任指出,至今公司业务仍仅局限于雪兰莪附近一带,最远则属柔佛地区。

客户源自多领域

“公司目前员工人数已多达四十多人,若包括特许经营权的员工则多达60多人,特许经营权的分店设立包括,美拉华蒂花园、旺沙马朱、八打灵高原、巴生、加影及柔佛。”

他说,Ridpest公司自1985年成立以来,已超过27年,服务过的客户也高达上万名,其中包括服务业的酒店、餐馆、航空公司,制造业的工厂、公司等。

“Ridpest公司分别由我和另两名董事一起成立,初成立时期,共耗资1万5000令吉,当时的员工仅区区的3至4名。”

“但随著这行业的逐渐崛起,公司所面对的竞争对手也越来越强烈,为了在各公司中脱颖而出,公司不断改进,加强公司系统或研发一些新产品,让客户对我们更有信心。”

刘绍任指出,多年来,该公司一直以最特别的服务,致力提供客户最好的服务,及最好保证。

“公司根据消灭细菌的范围和内容,决定收费的多少。”

机场被遗留最多细菌

飞机场被喻为人生转折点的地方,不管开始或结束,许多电视剧都喜欢以机场作为题材,提供我们许多美好的幻象,但其实你知道吗,飞机机舱内部聚集著分别来自世界各地的细菌,随时可以危害我们的身体健康。

刘绍任说:“每天都有上千名来自世界各地的旅客在机场上逗留、转机等,加上我们上飞机前并没有进行任何的消毒,因此许多细菌就会‘被遗留’在飞机机舱内,然后不停的循环。”

Ridpest所服务的客户,其中也包括航空公司,该公司每年皆定期为航空公司,进行彻底检查,将危害游客的细菌消灭,保卫旅客的身体安全。

“预防胜于治疗,不管是身体亦或是房产,保护自己最大的资产,也可同时保障家人的安全。”

家居害虫最怕白蚁

说到家居害虫,好多人都会想起有著“打不死的小强”称号的蟑螂,并认为蟑螂不只外表恶心,还秉持著顽强拼搏,有生生不息的信念和前进力,对一个家庭来说,蟑螂是最可怕的害虫。

刘绍任指出,蟑螂还不是最可怕的,最可怕的应该是时刻隐藏于暗地里,专靠腐蚀木器维生的白蚂蚁。

“白蚂蚁总是在暗地里行动,很多时候当我们发现它的存在时,已经来不及了,它很可能已在几个月内。”

他说,白蚂蚁的“社会制度”极为严谨,普遍分为蚁后、兵蚁、工蚁三种,虽然数量众多,但它们各有分工,尽管在狭小巢中,仍能维持良好秩序。

“工蚁一般负责的职能包括寻找食物,喂养蚁后、筑巢等,兵蚁则负责保卫蚁巢,而蚁后是不会出来找食物的,它只是负责在狭小巢中,不断繁殖更多的工蚁及兵蚁。”

“蚁后并没有固定的体积,有时它的腹部会膨胀的非常大,与身体其它部位不相称,而且不能自己移动。”

他指出,若想要消灭整个白蚂蚁的筑巢,最好的方法就是,先消灭负责找食物的工蚁。

“少了找食物的工蚁,兵蚁和蚁后就会慢慢的受饥饿之苦而死,但工蚁非常聪明,它懂得寻找无色无味的木器;为了帮客户完全消灭它们,公司还为此特地研发一种,对人类伤害最低,却可完全消灭白蚂蚁的毒药。”

刘绍任指出,这种毒药专为白蚂蚁而研发,对人类的伤害性非常低。

Ridpest – Nanyang 11 Oct 2014

对中小型企业而 言,除了塑造品牌,另一个需要投入大量时间和金钱去做的事情,非“广告和行销”(Advertising and Marketing)莫属。要消费者在芸芸之中选择你的产品及服务,除了本身得提供好品质的产品及服务以外,另一个关键就是得让消费者知道你的存在。

如何在确保消费者需要你的时候,适时地“蹦入”消费者的视线内?

 

谷歌(Google)旗下搜索引擎广告平台———Google Adwords就可以办得到。大马灭虫公司———RIDPEST私人有限公司总执行长刘绍仁就与《南洋商报》分享,在使用该服务后,网站浏览人数大增3倍,营业额更飙升了20%。

 

与其他传统的行销界面不同,Google Adwords可准确地接触到对相关产品及服务有兴趣的消费者,而非“大海捞针”。引用现代人作任何决定前喜欢先“搜索”的习惯,当消费者在谷歌搜索栏上键入与业务有关的特定关键字时,公司资讯就会出现在搜索结果的页面内。

大马灭虫公司———RIDPEST私人有限公司,正是其中一家使用GoogleAdwords,并受惠其中的中小型企业。

 

目前,RIDPEST在大马的营运正迈入第29年的光阴,为了打响品牌知名度,该公司以往曾尝试不同的行销方案,旨在通过不同的渠道,接触潜在客户。

 

刘绍仁指 出,RIDPEST在今年3月开始使用Google Adwords服务,短短的5个月内,已明显看见网站的浏览人数取得3倍增长,营业额也成功扬升超过20%。“Google Adwords提供的数字统计,清楚知道有多少人曾游览过。”使用Google Adwords也有助于公司将信息传送给早前接触不到的客户,可说是填满了不同客户层之间的鸿沟,全方位接触所有的客户。

 

让业务更胜一筹

中小型企业竞争 相当激烈,如何保证比别人更胜一筹,这就是RIDPEST当初决定尝试GoogleAdwords的原因。只要一搜索所设定的关键字,公司的名称和资料就 会显示在首页,或较显眼的位置。用户可以选择与业务相关的关键字、词汇及短语。一旦消费者使用关键字进行搜索时,通过Google Adwords,相关资讯将会显示在搜索结果内。在谷歌的搜索结果页面内,Google Adwords会清楚地显示为“赞助商链接”(sponsored links)。

 

“我们明白消费者的心态,大家都只是想要知道解答和解决方案,迫切的心情会消磨他们再继续翻页的耐心。“因此,排在首页,可让我们占尽先机。”

 

尝试一下”RIDPEST咨询热线更活络

刘绍仁表 示,RIDPEST一开始是抱着“尝试一下”的心态,没想到Google Adwords确实让他看见显著的绩效。“使用Google Adwords后,我们的热线开始逐渐活络起来。接了客户的电话后,我们都会询问如何知道我们的灭虫服务,令我们惊喜的是,大部分的客户都是在谷歌发现了 我们。”

 

由于 Google Adwords服务的费用不高,因此RIDPEST不介意作出尝试。在看见绩效后,该公司才正式逐渐投入更多的资金在该服务上。让他感到印象深刻的是,谷 歌还有提供“关键词策划”(Keyword Planner)的服务,协助商家制定关键字。“我们(业者)用的字眼,或许会和一般消费者不一样,因为我们比较擅长使用专业词汇。但是,当消费者寻求协 助时,他们或许只是会用一些简单的词汇。因此,谷歌的关键词策划服务,就起到了作用。”

 

24小时接触消费者

刘绍仁指出,Google Adwords提供全天候服务,即使是在凌晨上网搜寻,也可看见在网页上找到相关资讯。“现在如果要获得更大的市场,则需跟着趋势走。再加上,大马使用谷歌的人数也非常多,这为我们带来很多机会。”

 

刘绍仁表示,我 国目前人口达2900万人,其中,使用互联网的人数就达1800万人,相等于超过一半人口,因此,潜力非常大。使用Google Adwords后,RIDPEST的网上营业额重拾动力,该公司目前也正探索电邮简讯(Email Newsletter)的使用,而这也是谷歌旗下的服务之一。

 

迎合网络趋势不断提升内容

虽然该公司的业务通过Google Adwords获得明显的提升,但刘绍仁认为尚有增长空间。“谷歌一直在进化及改变,可以让企业加以利用的服务还有很多。而我们也会一直提升网站的内容,也会尝试使用影片,让客户更了解我们。”

 

不过,他补充,口耳相传的“口碑”才最重要,若服务态度及品质不好,不管宣传打得多响亮,也无法挽回产品及服务在消费者心中的形象。刘绍仁认为,单单仅依靠线上宣传是不足的,必须拥有平衡的广告组合,这样才能确保接触到不同领域的客户。

 

成本节省效益显著

Google Adwords的收费乃是采取“Pay Per Click”的制度,即是,凡有人点击后才需付费,这对资金有限的中小型企业而言,无疑能达到最佳的成本节省效益。在Google Adwords服务之下,不同的关键字有着不同的价钱。商家可以自行斟酌,要投入多少资金在不同的关键字上。

 

“谷歌会有个统计,可以分辨出每日不同时段的消费者的活跃程度。因此,我们可以依据该统计做调节。“这可让我们更有效地管理预算,一切都在我们的掌握中。”

 

卫生意识提高灭虫业务潜能大

RIDPEST目前在巴生谷及柔佛皆有店面,刘绍仁冀望可吸引更多有兴趣者前来询问及取得专营权,同时也放眼在5年内,将业务拓展至全国各地。“我们并不会太过进取,这样才能确保可以吸引到对的人才。”

 

随着全球的人口越来越多,他相信,害虫的数量也会随之增加。刘绍仁解释,人们在发展时砍伐森林,导致害虫无处可居,因此只好藏匿在人类的家中。值得注意的是,木板、纸箱、久不翻动的书本等,都会面临被白蚁侵蚀的风险。

 

RIDPEST的业务以消灭白蚁为主,共占整体业务的60%至70%份额;而其余的则是一般的害虫防治业务。该公司的客户类型广泛,除了一般的住宅,餐厅、工厂、办公楼、甚至高级公寓的管理层,都曾寻觅RIDPEST的灭虫协助。其中,就以住宅类型的需求最多。

 

人民健康意识提高

有鉴于人民的健 康意识提高、教育水平提升、加上政府部门对餐厅的严厉监控,刘绍仁认为,该领域的业务仍存在着巨大潜能。“有别于落后国家,我们无法和老鼠、蟑螂等一起过 生活。在餐厅吃饭的时候,顾客也不会愿意看见老鼠出现在餐厅范围内。”他举例,政府部门和一些本地机构都会巡查餐厅的卫生,假设发现卫生不达标,最严重可 不让业者继续营业。

 

此外,他说,家是人们最珍贵的资产,再加上屋价越涨越高,人们也不希望用血汗钱买来的房子被白蚁侵蚀掉。因此,“爱屋心切”的屋主也会想尽办法保护自己的资产

New Ridpest Vehicle

In June 2012, a new vehicle started servicing the clients of RIDPEST. Nissan NV200 is a global replacement for old and deserved Renault Kangoo. The new car is bigger than its predecessor and stands out in the traffic with its striking design.


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BIGGER BYTE FOR PEST EXTERMINATOR

A PEST CONTROL ENTREPRENEUR TELLS SITI SYAMEEN MD KHALILI HOW TECHNOLOGY CAN  HELP IMPROVE SERVICE QUALITY

 

WHEN Stephen Liu started his business in 1985, he was only 24 and newly wed.  The maverick Liu not only quit his job a few months after his honeymoon but he  also managed to convince his wife to leave her job and help him start a pest  control company.

“Our parents did not like it. Even my boss asked if I was sure I wanted to  resign as I had just got married. I then convinced my wife to help me, which was  the right step forward. After all if you can’t convince your wife, how can you  convince your customers?” asks Liu, CEO of Ridpest.
PEST CONTROL

The company gained 30 per cent in net profit in its first year of operations  and today, it continues to grow. It has its headquarters in Wangsa Melawati,  Kuala Lumpur, a sales outlet, and three other franchise offices in Selangor and  Johor.

To compete with nearly 400 other pest control companies in the country,  Ridpest’s unique selling point is a “double money back” guarantee for termite  extermination.

“When I started, I had four years experience in pest extermination products  and services. I’d seen what pests can do to hotels, restaurants and homes. I  believed there was a market for good pest control service,” says Liu. There  are many types of pests, from mosquitos and ants to cockroaches and  rats.
GOOD BUSINESS

Business is brisk. From its headquarters alone, some 20 Ridpest technicians  are assigned each day to conduct extermination services according to zones,  while its sales team goes out to secure new clients. Another team handles  customers’ calls and inquiries and two more employees are dedicated to  telemarketing.

To manage its operation, Ridpest uses a cloud-based, end-to-end system  called ProLive Core.

Replacing the manual method of doing things, the system enables the sales  team to key in customers’ pest problems and to produce quotations on the go via  its complementary Android app. The customer then views the quotation via email  and signs a servicing contract. After this, the customer’s data is relayed to  the technicians and servicing appointments are set. Complaints and special  requirements are also easily documented into the database.

He adds that the company decided to invest in information technology and  software 15 years ago. It  spent 10 per cent of its profit on IT investment  in the initial stages.

“As we progressed and the system is enhanced further, our IT expenditure has  now decreased to just three per cent. It may seem expensive in the beginning but  in the long run, the decision has helped us become more efficient and enabled us  to keep in touch with our customers’ needs,” adds Liu.

Another technology that the company has adopted is the use of thermal  cameras.

“This detects heat so we use it to look for signs of termite activity behind  wooden surfaces such as wood flooring, cabinets, door frames and such. Using a  thermal camera allows us to properly identify the location of the termites so  that we can place baits in strategic places. It saves cost and avoids  unnecessary drilling,” says Leong.

He adds that the company believes in continuous IT spending in order to  build a stronger brand.

“We are now spending on social marketing strategies and we have benefited a  lot from many Google products. Our emails are backed by Gmail, while our  schedule is on Calendar. We also spend on Adwords campaign and we’re looking  into YouTube next,” he says.

In the effort to make Ridpest as a respectable global pest management  company, Liu hopes to offer more efficient, eco-friendly and innovative  solutions to customers. “We will continue to improve our services so that we  can continue to satisfy our clients,” he concludes.