E-Books
As franchising has grown in prominence and performance, it has attracted wide coverage in the media – some positive, some negative; some aimed at potential franchisees, some at franchisors; some purely analytical, some philosophical and esoteric. But what was missing was a comprehensive, easy to read (and perhaps fun to read) book that tied it all together – a book that combined practical and useful information for both franchisees and franchisors with unbiased reporting and interpretation of the development and influence of franchising. The challenge, then, is to fill this information gap.
HOW TO BUY AND MANAGE A FRANCHISE, according to its authors, Joseph Mancuso & Donald Boroian, sets out to be the “only book anyone (be they franchisees, franchisors, or even just curious consumers) needs to read about franchising. And that’s not just a boast or some lofty goal – it is our personal mission as authors”.
THE FRANCHISE ADVANTAGE, written by Donald D Boroian and Patrick J. Boroian, represents a distillation of Don’s and Pat’s years in the success - duplication business. Employing theory, common sense, case histories, and anecdotes from extensive personal experience, the Boroians shed light on the complex series of decisions, which go into the creation of a franchised business.
This isn’t “franchising made simple.” Franchising isn’t a simple field, and Don and Pat don’t try to make the answers appear cut and dried. Rather, they go to the heart of each issue frankly and honestly, asking all the right questions and revealing answers that work. Franchising is “the future” of product and service distribution, and those who understand the process will be in a better position to benefit therefrom.
This book will help those considering franchising from the perspective of the franchisee or the Franchisor.
We highly recommend these two informative and interesting books for your reading before you even consider buying a RIDPEST franchise. To get a copy of HOW TO BUY AND MANAGE A FRANCHISE, sms <name> <email>
NOTE
HOW TO BUY AND MANAGE A FRANCHISE is courtesy of Francorp Malaysia, RIDPEST’s franchise consultants. The views expressed in this book are solely those of the authors and do not reflect the views of RIDPEST.
